Cole Taylor Inc. would like to welcome to the team The Shani Sammons Marketing Group. Shani brings a lot of experience and knowledge to the table.

Shani provides marketing consulting for organizations looking to utilize digital media within their marketing strategy. She was formerly employed with the two-time Grammy Award winning country musical group Sugarland. While working with Sugarland, she worked on the marketing and online fan engagement plan for their fourth album “Live on the Inside” which topped both country and top 200 sales charts resulting in 80,000 records sold in one week. Shani also managed Sugarland’s new VIP fan program, social media strategy and Sugarland’s fan interaction and loyalty strategy. She also launched the innovative mobile “Key to Sugarland” contest to generate social network fans – increasing fan numbers by 80% in one month.

For more information on SSMG please visit www.thessmg.com